CashBlack x Boots

In June 2024 we announced our partnership with Boots, a step forward in our commitment to supporting Black-owned brands and diversifying the beauty industry.

Despite making up only 2% of the UK adult population, Black women make up 10% of total UK hair care spend. That shows how important this industry is for Black women, and the potential for growth for the health and beauty companies they found.

By joining forces with Boots, we expanded our retailer offering through our affiliate partnership and reinforced our mission to uplift and spotlight Black entrepreneurs. The partnership was about:

• Showcasing diversity: elevating Black-founded brands that celebrate inclusivity and cater to a wide range of beauty needs.
• More choice for shoppers: high-quality products that resonate with their values.
• Driving economic growth: supporting the growth of Black-owned businesses and a more equitable economy.