Cashback for Backing Black-Owned
CashBlack rewards you with cashback when you shop with Black-owned businesses. Keep it, or give it to a Black-led cause. Founded in 2020 by three brothers to help close the racial wealth gap, one purchase at a time.

What CashBlack Does
Shop Online
Black-owned brands in one directory, with cashback on every purchase that tracks.
Order to Your Door
Black-owned restaurants on Deliveroo, Just Eat and Uber Eats, with cashback on your order.
Shop in Person
Your QR code earns cashback at our pop-up marketplaces and at Black-owned shops.
Give Back
Cash out to your bank, or give it to a Black-led cause through GiveBack.
How CashBlack Started
CashBlack was founded by Matthew, Jonathan and Nicholas Addai, three brothers from St Albans, Hertfordshire, who came up with the idea in 2020. During that summer's global anti-racism movement, it became clear to the wider population that there was a direct correlation between socioeconomic issues faced by Black people throughout the world and the lack of support for Black-owned businesses.
We felt that a way to address these issues would be to incentivise patronage in Black-owned businesses and have the Black-owned businesses reinvest back into consumers.
"How about a cashback website?" we thought.
"A cashback website, for Black-owned businesses."
"Why don't we call it 'CASHBLACK'?"
And what started off as a play on words is now our platform for supporting your support of Black-owned businesses.
Watch: The CashBlack StoryWhy Back Black-Owned Business?
Socio-economic issues and the lack of support for Black-owned businesses are directly correlated. Many issues that impact the Black community, and thus society as a whole, stem from socio-economic disparities. We believe that meaningful change can come through economic empowerment and conscious consumerism.
Social ImpactUnderrepresentation
Black professionals remain severely underrepresented in leadership roles across UK institutions. Increasing visibility and success of Black entrepreneurs helps shift perceptions and inspires future generations.
- White males on boards
- 62%
- Actual Black business founders
- 3%
Sources
- White males make up 62% of boards and occupy 83.8% of executive directorship while male BAMEs 6% and female BAMEs 3.8%. (The DiversityQ FTSE 100 Board Diversity Report, 2020)
- Over a 16-year period, nearly 30% of the UK Black population had thought about starting a business, nearly twice the level of non-ethnic groups. Yet only 3% followed through. (Federation Small Businesses, 2020)
Social ImpactCrime
Supporting Black entrepreneurship provides legitimate pathways for talent that might otherwise be pushed toward informal or illegal economies due to systemic barriers. Stable employment reduces recidivism and builds safer communities.
- More likely to be arrested
- 3x
- Of prison population
- 12%
Sources
- Black people are over 3 times as likely to be arrested as white people. In 2019, there were 32 arrests per 1,000 Black people vs. 10 per 1,000 White people. (ONS, 2020)
- While Black people account for just 3% of the UK population, they make up 12% of people in prison. (The Lammy Review, 2018)
Social ImpactRacial Disharmony
When Black businesses thrive, stereotypes are challenged and inclusive narratives emerge. Economic success fosters respect and breaks down prejudice in schools, workplaces and media.
- Witnessed racism at school
- 95%
- Faced workplace harassment
- 70%
Sources
- 95% of young Black people have witnessed racist language at school. (YMCA, 2020)
- 70% of ethnic minority workers reported racial harassment at work in the last five years. (Trade Union Congress, 2019)
Economic ImpactRacial Wealth Gap
The racial wealth gap persists due to generational inequity in asset ownership, wages and access to capital. Supporting Black businesses closes this gap by creating income, building assets and enabling intergenerational wealth transfer.
- Lost annually in wages
- £3.2B
- Median wealth: Black African
- £24K
Sources
- Black, Asian and ethnic minority employees lose £3.2bn yearly in wages compared to white colleagues doing the same work. (The Resolution Foundation, 2018)
- The median Black African household was worth £24,000 vs. £282,000 for a white British household. (ONS, 2020)
Economic ImpactUnemployment
High unemployment among Black communities stems from structural barriers. Black-owned businesses create jobs tailored to their communities, reducing dependency on systems that often exclude them.
- Black unemployment rate
- 8%
- More likely to be unemployed (graduates)
- 2.5x
Sources
- In the UK, 8% of Black people are unemployed, the highest rate of all ethnic groups, twice that of white people at 4%. (ONS, 2021)
- Black, Asian and ethnic minority graduates are 2.5x more likely to be unemployed than white peers. (Trade Union Congress, 2016)
Economic ImpactThe Economy
Black-owned businesses contribute significantly to local economies and innovation. When supported, they increase domestic activity, boost exports and strengthen national resilience, especially amid economic uncertainty like Brexit.
- More likely to be denied loans
- 14.4%
- Higher interest rates on overdrafts
- 2.12%
Sources
- Black-owned businesses were 14.4% more likely to be rejected for long-term loans. (Warwick Business School, 2012)
- Even with an overdraft, interest rates were 2.12 percentage points higher than for White-owned businesses. (Warwick Business School, 2012)
- Ethnic minority business owners were more likely to export than non-EMB owners in every region. (FSB, 2020)
Our Mission
We believe that CashBlack uniquely satisfies the demands of our time:
- CashPeople want “cash”, as shown by rising interest in investing, trading and financial security post-pandemic.
- BlackPeople want to support the “Black” community, proven by global anti-racism movements, corporate DEI initiatives and public demand for equity.
More than just a name, “CashBlack” represents a powerful fusion of financial reward and social responsibility. We're committed to making real change, one purchase at a time.
Join the Movement
Free to join. Your first cashback is one purchase away.
